Brand Spotlight: 17 Mile Drive — Financial Planning & Tax Solutions Rooted in Confidence

I recently had the pleasure of photographing 17 Mile Drive, a boutique financial planning and tax advisory firm based in Walnut Creek, California that’s redefining how clients experience financial services. With a clear mission to provide emotionally intelligent support through financial planning, tax preparation, estate strategies, and investment guidance, their team combines analytical expertise with genuine care. 
What really stood out in this branding project was how the 17 Mile Drive team brings clarity and calm to topics that often feel overwhelming. Their website — https://17miledrive.com/ — reflects a brand that’s thoughtful, approachable and deeply focused on long-term relationships with the people they serve.
Why This Brand Matters
In a world of generic financial messaging, 17 Mile Drive stands out by blending technical know-how with a warm, human-first approach. Whether clients need tailored tax planning, comprehensive financial plans, retirement and investment support, or integrated estate strategies, the firm positions itself as a trusted partner through every stage of life.
During our session, we focused on capturing visuals that match their voice — professional yet approachable, confident yet grounded. These brand images now help convey the firm’s values and personality across their website, LinkedIn, and client materials. 

How 17 Mile Drive Uses Business Branding Photography to Build Trust in Financial Services

We shot a mix of headshots, office lifestyle moments, and team interactions that reflect connection, trust, and expertise. These visuals will enhance their digital presence, improve engagement on social platforms, and support business development conversations.

Business Branding Photography for Financial Firms

Whether you’re discovering 17 Mile Drive for the first time or reconnecting with them through refreshed branding, their commitment to meaningful financial guidance comes through loud and clear. If your brand needs imagery that feels like you and elevates how potential clients perceive your work, you know where to find me.